Advertisement
Thursday, Oct 21, 2021
Outlook.com
Outlook.com

TikTok Crosses 1 Billion Users, Says Company

This marks a 45% jump in users in just over a year for the short-video sharing application. This app was extremely successful in India but was later banned following a clash between India and China.

TikTok Crosses 1 Billion Users, Says Company
TikTok Crosses 1 Billion Users | Deutsche Welle
TikTok Crosses 1 Billion Users, Says Company
outlookindia.com
2021-09-28T10:01:56+05:30

The popular video-sharing platform has seen a surge in users over the last years, with a large amount of its US audience joining during the coronavirus pandemic.

TikTok hit 1 billion monthly active users globally over summer, the video-sharing app reported on Monday.

That marks a 45% jump in users in just over a year.

TikTok, which was launched four years ago by Chinese tech giant ByteDance, saw a boost in followers during coronavirus lockdowns, school closures and an increased number of people working in home offices.

The video platform, known as Douyin in China, gained more than 300 million users since July 2020, the last time the company had reported user numbers.

How is Tiktok boosting its popularity?

TikTok is known for its viral choreographies to pop songs. The platform extended its video time limit of 15 seconds to three minutes in early July to attract a wider audience and compete with YouTube.

The company also enhanced advertising last year and launched a new feature in late August 2021 that allows its users to directly purchase products offered on the video platform by content creators. It now plans to monetize more of its platform's traffic.

TikTok said the United States, Europe, Brazil and Southeast Asia were its biggest markets, despite regulatory scrutiny it is facing in the US and other countries.

Earlier this year, the company appointed ByteDance's CFO Shouzi Chew, a Singaporean national, as its new chief executive officer.

Advertisement

Outlook Newsletters

Advertisement
Advertisement
Advertisement

Read More from Outlook

WHO, World Leaders Laud India's 100 Crore Covid Vaccination Landmark

WHO, World Leaders Laud India's 100 Crore Covid Vaccination Landmark

India’s historic 100 crore Covid-19 vaccination landmark is being lauded globally, with WHO appreciating the country’s efforts in combating the pandemic.

Serum Institute Of India Eyes Exports With Enhanced Covid-19 Vaccine Output: Adar Poonawalla

Serum Institute Of India Eyes Exports With Enhanced Covid-19 Vaccine Output: Adar Poonawalla

The company’s CEO Adar Poonawalla said the company would be able to export 20 to 30 million Covid-19 vaccine doses in November this year.

Football Risks Losing Its Appeal, Warns FIFA Chief Gianni Infantino

Football Risks Losing Its Appeal, Warns FIFA Chief Gianni Infantino

Infantino made it clear that his organisation — a behemoth in the world of sports — is not solely guided by revenue.

SpiceJet Introduces Special Livery To Mark India's 100 Crore Feat In Covid-19 Vaccination

SpiceJet Introduces Special Livery To Mark India's 100 Crore Feat In Covid-19 Vaccination

SpiceJet Chairman and Managing Director Ajay Singh said the reaching of 100-crore-dose milestone in mere 279 days was testament to the efforts of health workers.

Advertisement